“I’ll Go Crazy If I Don’t Go Cray Tonight,” the third single from “No Line on the Horizon” gets the most innovative video so far from the project.
For the song, which was co-written by Black Eyed Peas’ Will.I.Am about isolation and feeling like you’ll crawl out of your own skin if you don’t do something, the Irish band turned to director David O’Reilly to construct an animated video of various people–a nurse, a little kid, a lonely girl, a homeless person–all of whom are struggling with their current circumstances, even if it’s just trying to find their lost dog.
U2 doesn’t appear anywhere in the clip and that’s part of its simple beauty. The relatively simple computer-generated animation tells the stories simply and without any dialog for a moving video that’s a nice change.
Watch it here.
In the meantime, U2 continues its world tour and will get to the U.S. in mid-September.