You could probably sell a Hollywood studio on a comedy pitch featuring Will Ferrell as a wacky actor who decides to go on a Swedish vacation with an equally manic survivalist.
Or you could just watch a June episode of “Man vs. Wild” on Discovery to see the real thing.
Discovery announced on Wednesday (April 15) that Ferrell will join forces with Bear Grylls on a summer episode of “Man vs. Wild” timed to coincide with the release of the actor’s Universal comedy “Land of the Lost,” which opens on June 5.
On the episode, Grylls takes Ferrell to the far north of Sweden, where they brave an ice-bound mountain and a glacier range with only the most basic of survival gear. Discovery promises that over the course of their adventure, they’ll rappel down 100-foot waterfalls, build shelter, eat reindeer eyeballs and even drink their own urine.
“Will did an amazing job in sub-zero very unforgiving conditions,” says Grylls in a Discovery release. “He trusted me when it mattered and we survived… And he has definitely had an adventure! He should be very proud of how he performed.”
Ferrell adds, “To be able to participate in an episode of ‘Man vs. Wild’ was a thrill of a lifetime, even though I did get urine-drunk which is sad.”
Discovery and Universal Pictures have been pretty active partners in recent years. The release of “Frost/Nixon” got a “Cash Cab” integration and “Fast & Furious” was tied-in on “Destroyed in Seconds,” while “The Incredible Hulk,” “Wanted” and “The Mummy: Tomb of the Dragon Emperor” all received Discovery love last summer.
“Our ongoing partnership with Discovery has been greatly successful for our companies, and the pairing of Bear and Will for ‘Man vs. Wild’ is our most innovative project to date,” says Annah Zafrani, vice president of media promotions, Universal Pictures. “We’re able to connect ‘Land of the Lost’ to Bear”s fans-people who love adventure and mysterious worlds. It doesn”t hurt that, with Will, we have one of the funniest men on the planet… who is also game to be lost in the wild.”
Will Grylls and Ferrell also battle Swedish Sleestaks? Viewers will have to tune in to find out.
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