Overrated, Underrated, or Properly Rated: The Super Bowl Logos

By: 01.24.14

Super Bowl Football

These are the glory days. This is the golden age of Super Bowl logos. As we continue our look back at the Super Bowl logos, remember this segment for there are none like it. This is the pinnacle, the Dave Roberts of Super Bowl logos.

Previously: Super Bowls I-XII, Super Bowls XIII-XXIV

Super Bowl XXV


First of all, maybe the pinnacle of Super Bowls. Taking place against the Gulf War I, Whitney Houston’s anthem, the Wide Right, the point at which the Buffalo Bills took their Super Bowl losses to a level 6 gut punch, and a one-point game. What’s not to love? Alas, the silver anniversary logo is simple, sleek, and not too fussy, the Kevin Faulk of Super Bowl logos.


Super Bowl XXVI


Ugh. Ugly. Turd in the punch bowl. Like the game. Go away. One fun note: this is the first Super Bowl logo to actually include a football.

Super Bowl XXVII


In the pantheon of Super Bowl logos, this one is classy, like the Rose Bowl itself. Shades of Super Bowl XXI, the roses add a touch of awesome, especially since they actually look like roses. The game sucked but it featured the Michael Jackson halftime show and, of course, Leon Freaking Lett. So don’t let the final score drag you down.


Super Bowl XXVIII


Not wanting the Rose Bowl to have all the fun, this logo also incorporated something to let you know the locale of the game itself: in this case, the peach = Atlanta because duh. Another Cowboys win, another Bills loss, and no one remembers this logo. It’s the “nobody believes in us” logo of this stretch.

Super Bowl XXIX


I don’t remember much of this game because it was one of the biggest successes of my gambling manifesto and I was hammered on manischewitz thinking it was Grey Goose. The 49ers blew out the Chargers and the logo is really weird. Also, there’s a sun in it because there’s sun in Miami, I guess.

Super Bowl XXX


There’s certainly an Arizona flare to the logo which is good for the people of Arizona who nearly lost this game over the state’s not recognizing Martin Luther King Day as a holiday. This is also your reminder Neil O’Donnell was a Super Bowl quarterback.

Super Bowl XXXI


Ugh, a level eleventy thousand gut punch for Pats fans. But, I’m a journalist. I’m objective. This logo is awesome. It screams New Orleans. And what’s wrong with that? Super Bowl logos SHOULD have some sort of ties to the location they’re at, right? The host city is a big deal, the entire week a big party (allegedly) and you want a logo that will reflect the experience of that city. Unless it’s the shit hole that is Jacksonville because fuck Jacksonville. This logo is as awesome as New Orleans.


Super Bowl XXXII


As crappy as Super Bowl XXXI is awesome. Way to screw it all up, San Diego. Terrible.

Super Bowl XXXIII


Much better than the last Miami Super Bowl, if a little too clunky and kinda, sorta cheesy. Still, it’s a nightclub marquee and that’s where most of the players (and celebrities and media and my buddy J-Dawg and I) spent most of the week. Just ask Eugene Robinson.

Super Bowl XXXIV


Thrilling game, terrible logo. It’s the kind of logo that belongs on one of those kid-oriented video games of the era where you played as Kid Tom Brady and Kid Peyton Manning (with a gigantic head). Playing off the shield? Eh. It would work for, like, Super Bowl 25, 30, or one of those milestone games. But here? Just kind of boring. Thank goodness the game provided more fun.


Super Bowl XXXV


A city like Tampa doesn’t deserve a classy logo like this. On first glance, you’d think this was another New Orleans logo. A kind of crappy game – Trent Dilfer is a Super Bowl-winning QB! – has a great logo. Seems consistent with league history. But attacking the logo for a crappy game is like getting really defensive when people criticize you and your website for the indefensible actions of a writer who wrote a story that really needed more editing, especially because the original intriguing concept is just chucked halfway through and takes a weird turn into the surreal that makes a bunch of journalistic missteps. Got it?

Super Bowl XXXVI


We close this week on an interesting story. The logo above was the ultra-patriotic logo that was implemented after 9/11, of course, and contributing to the overall ultra-patriotic themes of the game’s entertainment and … everything. The logo is actually preferable to what was the original logo, which had some Mardi Gras themes and is, in general, ugly and falls short of previous NOLA Super Bowl logos.


Oh, and did I mention the Pats won??? In a thriller?? An underdog victory concluding the coming out party for THE Tom Brady??? Does it get any better than this??? USA! USA! USA!


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