The celebrity Super Bowl pick is a time-honored tradition, one we at KSK are incredibly excited to be a part of, as we have in the past. For the next two weeks, stars from the world of entertainment, politics, and more will drop by to make their picks for the big game in Miami! Up next, it’s Apple CEO Steve Jobs.
Within the span of a few hours since the Apple brand has unveiled the new iPad tablet, many have already glibly dismissed the new product as a larger iPhone without calling function or, worse still, a laptop without a keyboard.
Time will prove these childish jibes to be nearsighted and, frankly, embarrassing. For the people making them have failed to grasp the limitless possibilities and applications the device can and will have on their everyday lives. And they will be dumbfounded by the speed with which Apples will effect those changes.
An example: What’s the big event coming up?
[Pause without pregnancy]
The Super Bowl.
What do we enjoy about this event? The friends, the family, the snacks, the commercials, the halftime show. Sometimes, even the game itself.
But what about the innovation?
Football is the fastest evolving of all the professional sports. Coaches spend every waking moment trying to find new schemes; they look for tiniest edge that the other guy doesn’t have. What works today may not work a month from now – because someone has figured you out. Entire playing philosophies become outmoded within the span of a few seasons.
Because the Colts offense is already run by a computerized engine, Apple with be partnering with the New Orleans Saints for the first ever use of an Apple product on the sidelines of an NFL field.
When watching an NFL game, but impression strikes you when the cameras pans to the sidelines? The coaches all look so angry, don’t they? Well, if you had to lug around that unwieldy call sheet, you might be a little peeved as well.
And that’s where the new Apple iPad comes in.
On Super Bowl Sunday, Sean Payton will not be upset. Quite the opposite. He will be overjoyed by the convenience of the Apple iPad. The ease of toggling through page after page of playcalls and wirelessly relaying them to his quarterback will have him grinning from ear to ear. Sure, quarterbacks already have audio devices embedded in their helmets that allow them to get calls from coaches, but now the Saints can do it with the push of a button. What’s more, Sean can upload his choice of background images onto his iPad. He can listen to music digitally, which is so important to ease jangling nerves on the sideline. After the game, he can even browse the web to see what the local paper has to say. The options are limited only by his imagination.
I dare say, we’re standing at the precipice of another gridiron revolution.
Saints Web 2.5, Colts 1.0