The St. Louis Rams got themselves some easy attention by dangling the highly remote possibility that a fan could win $100,000 by correctly predicting their 2014 schedule. Not only the order of opponents but also which day of the week each game would fall on. If it sounded difficult, it’s because it was. The estimated odds were 1 in 16,294,782,089,552,200.
So not surprising that no one won the grand prize. After all, it wasn’t going to the fan who got the closest. The award only went to a fan who got the schedule 100 percent correct. Ultimately, the Rams were successful in making more than the usual assortment of bored St. Louis Cardinals fans peek at their schedule.
Brian Killingworth, the vice president of marketing and brand strategy for the team, said the team’s Guess Our Games contest included entries from every state in the U.S., with 40 states having at least 100 entries.
Killingsworth said the promotion worked, as the attention it garnered generated record page views for the team’s website.
“We were amazed by the response and participation from fans across the country,” Killingsworth said.
Killingworth said only four entries had four accurate consecutive weeks — with location, opponent and day correct. One fan had the correct day for 14 straight weeks, he said.
Not every fan will come away empty handed, however. The team assigned a point value to each correct guess of location, opponent and day of the week.
The top scorer, who had 67 percent of those factors correct, will win Rams season tickets for the 2014 season, as will the two most accurate entries from the Rams’ home state of Missouri.
Well, I guess it’s nice that not everyone went home empty-handed. In the meantime, enjoy StubHubbing those Rams season tickets, non-Missouri winner.