If you live in a coffee mecca, like Seattle or Austin, your morning joe is probably sustainably sourced. Even at less likely locales, it’s more and more common for people who are passionate about coffee to demand that the growing, processing, trading, and exporting of their beans be done ethically. Although, some people obviously reserve their coffee-passion for revolt over coffee cup design while others are running around Moscow trying to score a bag of beans that they bought using bitcoin on the darknet.
Now, 7-Eleven is giving customers everything they want: fair trade coffee served in a conflict free cup without the interference of a hipster barista or the threat of Russian jail. To create this quality cup of coffee, 7-Eleven has sourced Rainforest Alliance Certified, single origin beans from the Matagalpa region of Nicaragua.
The new line will ideally benefit the communities who grow it, the environments in which it is grown, and the wildlife that lives in those regions.