Barnes And Noble Plans to Use Booze to Lure Us Back from Amazon

06.25.16 2 years ago
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Unless you have this video set as your homepage, we’re willing to bet you’re ordering most of your books online. We’re willing to bet this, because pretty much everyone is buying their books online. We may have forgotten the days of aimless bookstore browsing, but Barnes & Noble hasn’t and they want us back. Bad. Barnes & Noble has been reading the articles you’ve been posting on Facebook about drinking and science and they’ve hatched a comeback plan that’s right up your alley: booze and books.

The ailing book titan is opening four new concept stores which feature restaurants that will serve beer and wine. In the age of cat cafes and Instagramable design elements, this move demonstrates Barnes & Noble has joined the retailer trend of offering customers an experience to compete with online retailers like Amazon which offer just the goods, at a steeply discounted price. The new Barnes & Noble stores will open in Eastchester, New York; Edina, Minnesota; Folsom, California; and Loudon, Virginia.

Will sipping on wine or beer enhance your reading experience, or will it just lead to some confusing purchases? Only time will tell. For now, browsing the fine dining section with a glass of wine in hand sounds like a sublime experience.

(Via Bloomburg Technology)

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