Launching tonight at Whole Foods Market in #Oxnard: #LongRootAle, a 🍺 made by @hopworksbeer of Oregon using the perennial grain #Kernza 🌱for #PatagoniaProvisions, a branch of the Ventura-based company known for its backpacks and outdoor clothing. ➡️SEE LINK IN PROFILE⬅️ for details. Tonight's event will include $5 pints to go with a $5 🌮 bar at #BarRincon inside @wfmcentralcoast at @thecollectionrp ; 4-packs of 16-ounce cans are $9.99. ⛰🍻 #beer #craftbeer #Patagonia @patagonia @patagoniaprovisions @dhedden #TheLandInstitute #venturacounty #805foodie #805 👉🏼 📸 by Donnie Hedden for Patagonia Provisions👈🏼
Innovations in food production are coming at a pretty swift clip. Call it the rise of the woke consumer. We care more than ever before about where our food and drink comes from and how it’s produced. Scientists, companies, and craftspeople are taking note and working tirelessly to bring us sustainable and innovative versions of our favorite staples and treats.
Now Patagonia Provisions has teamed up with Hopworks Urban Brewery and The Land Institute to push the envelope even further. They’ve put their heads together and took a long look at wheat-fueled beers to make some improvements that can net a positive environmental and agricultural impact while still making a beer people love. The Portland, Oregon (duh) brewers devised a recipe for Long Root Ale. The ale replaces standard wheat with The Land Institute’s Kernza grain.
"If you have perennial mixes out there, staying in the ground. The carbon that gets captured can then stay there. It’s a way to re-carbonize the soils. Kernza is sort of the first one out and there’s still a lot of work to do on it. When I first published on this i said it would take 50-100 years. Well, we’re ahead of schedule." – Wes Jackson, Founder of @TheLandInstitute #UnbrokenGround #Kernza