It may cause shudders for some to think about, but in three months there’s going to be a new president of the United States. An era is about to end. With that in mind, Ben & Jerry’s, New Belgium Ale, and Protect Our Winters have teamed up to petition the incoming administration to spend their first 100 days making a real effect on climate change.
Their tactic for gaining public support and raising money? Pints have united, as Ben & Jerry’s and New Belgium are collaborating to bring us Chocolate Chip Cookie Dough Ale in both beer and ice cream form. The triad behind the 100 Days To Change Our Ways movement want us “to drink beer, eat ice cream, and create tangible ways to fight climate change.”
It may sound like a hipster action hero’s catchphrase — “I came to drink beer, eat ice cream, and create tangible ways to fight climate change. And we’re all outta beer and ice cream!” — but it’s also pretty damn cool.