This Church’s Attempt To Portray Craft Beer As ‘The Devil’s Craft’ Backfired In The Best Way

10.12.16 1 week ago

Craft beer is the devil’s craft — at least, that’s what one Texas church wrote while warning citizens of alcohol’s ills in a local newspaper. Unfortunately, that ad backfired in a seriously devilish way.

The church, Hope Baptist of Canyon, Texas, wanted to impress upon readers the moral downfalls of drinking alcohol with Scripture-backed claims such as, “Jesus never drank booze” (alas, he drank grape juice), “Nabal drank booze” (and died of a coma because of it), and “Back Sliddon Israelites drank booze” (and subsequently lost their kingdom).

“Will we sell the youth of Canyon the revenues of booze?” the ad implored.

The answer: yes, if Canyon’s Imperial Taproom had any say in the matter. (And, okay, if those youth were also of legal drinking age.)

David Pemberton

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