“What’s going on there?” David asked. “What are they waiting in line for?”
“Oh nothing,” I said. “They’re just waiting to take pictures in front of that wall.”
“It’s like a famous Instagram shot.”
“Famous for what?”
“Being a spot to Instagram,” I said realizing that I was entering into a dangerous Catch-22 conversation loop. People instagram themselves in front of the Paul Smith wall because it’s famous on Instagram and it’s famous on Instagram because people instagram themselves in front of it. Where the chicken and the egg start… I really have no idea. Instagram can be a really weird place.