No event in history will ever be easier to laugh at than Fyre Fest in the Bahamas. It’s one big schadenfreude dream: Social media influencers, festival kids, tech bros, Ja Rule… what else could you possibly ask for? No parody could do it justice; the truth is far stranger than any fiction. Each new trickle of information — from Ja Rule’s NOT MY FAULT tweet to the leaked pitch deck for the Fyre App and Fyre Squad — is just too freaking rich.
This is clearly the event that comedians will focus on in ten years when VH1 does “Remember 2017?”, and that’s saying a lot in 2017. But when we’re done laughing (and it sounds like no one was seriously hurt so… game on) it’s worth discussing what a shitshow festival on a tropical island says about where our culture is headed. Because the whole story is emblematic of the times we live in: An age when hype has the ability to overpower even the simplest logic.