Back in the day, when you were new to the cereal game, those first few bites of Lucky Charms were all it took for you start doubting the damned oat pieces. Every red-blooded cereal-dependent kid out there has thought the same thing. Or spent two hours picking the marshmallows out while watching Goonies, only to be forced to eat all oats for a week. And during the all-oat part of the cycle, when there was no pink milk to look forward to, we all wished that somehow the nice folks at General Mills could grant our wish and toss the oat pieces to the curb.
Well, friends, hand-pick no more. The collective wishes of our youth have been answered. A marshmallow-only box of Lucky Charms has been made. But, here’s the catch: Only 10 of us will get to experience this marvel of the cereal universe.
After years of requests from social media, the cereal company gave in. With the help of Biz Markie, General Mills announced on Wednesday that the 10 boxes of marshmallow-only cereal are up for grabs, and all you have to do to enter is take a selfie holding your imaginary box of cereal, post it to Instagram or Twitter, and use the hashtag #Lucky10Sweepstakes.
(One last note: General Mills obviously has Biz Markie held captive in their commercial dungeon. If someone could decode the exact location, Uproxx would help with a rescue mission.)
