Wine doesn’t need our shout out. It’s doing just fine, thank you very much. It’s riding an unprecedented wave of goodwill thanks to the confirmed health benefits and the adoration of so many millennials. And because some folks credit wine for longevity, this young generation might stick around long enough to keep the industry booming for decades to come (if they could just put down their f*cking phones while driving).
Of course, the underlying reason for wine’s current hot streak is obvious: the Catalina Wine Mixer is becoming real.
As if wine didn’t have enough support (Jennifer Lawrence seems to be a significant market segment all on her own), it also gets a holiday. Today is National Drink Wine Day — an oddly stilted title which was surely dreamed up by someone who’d already tipped back a few glasses.
So… If you needed another reason or more encouragement, there you go. Drink for the holiday! Drink to get in the spirit! Drink because another year has passed since the last Drink Wine Day, reminding you that the inexorable march of time is coming for us all.
