It’s no secret that China’s a big-deal market for movie studios these days, but it seems that focus has expedited the country’s growth. According to a new report, for the first time in history, China’s box-office revenue for the month of February bested the box-office performance in the U.S.
Chinese box-office revenue edged ahead of the United States in February for the first time ever as a record Lunar New Year bonanza brought in $650 million in the second-largest movie market, according to data from research firm Entgroup.
The North American box office for February came in at $710 million, according to Entgroup, but once Canada was stripped out, the figure was $640 million, making China the biggest box-office market in the world for the month, the firm said.
In the last few years, Hollywood has put a lot of focus on the market. In some cases, whole acts of films like Transformers 4 have been changed to be set in the region, so based on that new attention, the market growth shouldn’t be that surprising to anyone.
Source: THR
