‘Ghost In The Shell’s Viral Campaign Has Already Backfired A Bit

03.13.17 7 months ago 10 Comments

Ghost In The Shell opens March 31st and is continuing its marketing blitz — from which we’ve already seen the first trailer, a Superbowl spot, the second trailer, a clip, and a featurette — with a new promo (above) and a viral marketing campaign (below) which has summarily backfired.

The viral marketing campaign kicked off with this video set to FKA Twigs’ “Figure 8”:

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