There’s really no need to watch the Rogue One: A Star Wars Story trailer, because a) it’s a Star Wars movie; you know what to expect, and b) it’s a Star Wars movie; you’re obviously going to see it. It’s more fun not having anything spoiled (who’s this Darth fellow?), anyway. The same can’t be said for smaller movies, like M. Night Shyamalan’s Split, which went virtually unmentioned until the wackadoodle first trailer came out. Now it’s one of the most anticipated horror movies of 2017, with strong festival reviews.
Trailers are an essential evil, and Universal Pictures just released another one for Split, which gives away slightly more of the plot. Possibly too much. But it’s impossible to resist James McAvoy in a turtleneck. Or Anya Taylor-Joy returning to horror after her breakout role in The Witch. Or Shyamalan and Blumhouse Productions re-teaming after the success of last year’s The Visit.