Ice Is The New Vinyl, You Guys!

Some are understandably calling hoax on this, but I think it’s for real and HOLY SH*T!!!

Shout Out Louds sent out 10 molds to press and fans with which they could make an ice copy of their new single “Blue Ice.” Fans had to pour water into the mold, let it freeze for 6+ hours and then quickly get it onto a turntable to hear the new track.

On top of everything else, “Blue Ice” is a lovely song. Enjoy.

(You Ain’t No Picasso via Jamie Mottram)

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