To anyone doubting Kanye West‘s cultural clout, know that he doesn’t even need to release a song to find himself back on the charts. For the second time, Yeezy has made his way back on to the charts thanks to a viral video that had nothing to do with him. This time it was Adele‘s ultra-viral take on a verse from Kanye’s “Monster” that pushed an old track back into the limelight.
Adele flawlessly recreated one of the best verses of Nicki Minaj’s career in an episode of Carpool Karaoke and to say “people noticed” would be a bit of an understatement. Thanks to the Adele’s #bars (which even got the stamp of approval from Minaj), curious grannies and broken-hearted teenagers alike helped to push “Monster” into the the iTunes hip-hop top 10 more than five years after its release. It got as high as no.8 on the charts and currently sits in the no. 9 slot.
Kanye previously took the charts by storm (eight years too late) after a video of woman quitting her job set to the Late Registration track “Gone” went viral. Kanye has transcended pop stardom to become just a part of the culture, literally background noise to other big cultural moments. He’s reached a level that no one else is at (except Adele, he can’t tell her nothing.)
(Via The Fader)