A$AP Rocky’s ‘Everyday’ Video Is A Trippy Look At Opulence And Fame

Contributing Writer
08.26.15 5 Comments

If there’s one thing A$AP Rocky has always done exceedingly well, it’s videos. Since he hit the scene with “Purple Swag,” Rocky has always accompanied his music with dope, crisp and ofttimes trippy visuals. “Everyday,” his much ballyhooed collaboration with rock legend Rod Stewart, is just yet another example of Rocky’s impeccable record with music videos. The clip was premiered on Apple Music after a Beats 1 interview with Zane Lowe where Rocky and Stewart joked they’d be dropping a joint mixtape soon.

At the outset, Rocky is shown in a bloated, strung out and washed up state sometime in the future. It’s a reflection and precautionary tale rolled into one, like the 26-year-old knows that’s where he’s headed if he doesn’t get a grip on things. That’s followed by a gruesome depiction of plastic surgery and then some shots of Rocky indulging himself to the point of literal levitation, despite his own precautionary tale. It’s powerful stuff for a guy whose music is more often associated with codeine and fashion than introspection and social commentary.

Stewart himself makes an appearance, playing the role of a concerned friend blowing Rocky’s phone up trying to save him from himself. The tracks other major contributors, Mark Ronson and Miguel, make cameos as well, but Rocky is clearly the star of the show here.

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