Jay Som just shared the video for “One More Time,Please” off of her incredible new album Everybody Works. The clip follows a woman as she works her way through possibly the world’s strangest morning routine. She alternates between things like shaving and styling her hair to crawling across the carpet apparently in fear for her life (at least judging by the look on her face).
That discord is intentional according to directors Christopher Good and Andreina Byrne, who said they wanted to show someone who was so obsessed with “societal standards” that it was driving them mad.
“We wanted to honor the heaviness of Melina’s lyrics by channeling the essence of madness many feel while attempting to live up to societal standards, behaviors or even personal obsessions,” they said in a press release. “This madness can become mentally and physically enslaving. We follow the main character as she attempts to satisfy these standards/obsessions until she realizes her obsession with such is more of an internalized threat. This realization of her own obsessive state guides her to find her own peace of mind and acceptance of herself.”
For more on Jay Som, check out her interview with our own Steven Hyden, where she discusses creating her new lush sound found on Works.