Most search engines are built on links and keywords, explained Hammer at the Web 2.0 Summit in San Francisco. Google and other search engines aren’t as strong at connecting keywords to related topics — something he called relationship search.
Hammer explained a search for a car is not just about the car, but about the model, the mileage, the specs and even the zipcode (you likely want to buy from a local dealer). A search for a home is related to the surrounding community, schools, neighborhood condition and other related concerns.
“It’s about relationships beyond just the keywords,” Hammer said on stage.
To address this issue, Hammer launched WireDoo, with the tagline is “Search once and see what’s related.” The rapper and entrepreneur didn’t reveal much more about the search engine, beyond that it can bring up related topics to a search query in multiple verticals, including finance.
When asked what he plans to do about Google, Hammer played the following video for the crowd…
Okay, well not really, but he should have. Go Hammer!
(HT & screengrab via The Clearly Dope)