When the internet rallies together and fights the good fight, it can make a major difference. So, thanks, Twitter. Thanks for fighting for truth, justice and better music on airplanes. Important things like that.
Thanks to complaints from passengers, American Airlines has eliminated the Muzak covers of hit songs that previously filled the popping ears of those flying the friendly skies. Now, the airline plays indie music.
Props to @AmericanAir for switching the overhead music from terrible piano muzak to @boniver & @HAIMtheband. MUCH BETTER.
— Mark Waldrop (@marktheshark) January 25, 2015
Through its use of social media monitoring, American Airlines has seen passenger complaints regarding its boarding and arrival music:
“The decision to change to the lesser-known indie music was a reaction to customers’ complaints, which included boredom,” according to an American Airlines employee newsletter article, which was posted to Twitter. “Since the switch, complaints about our cabin music have decreased, and compliments have increased, according to a social media analysis.” The company uses a range of tools—including ad-hoc searches, a proprietary tool for listening and response, and commercial software called Netbase for research.
If only comedians of the ’80s had access to Twitter when wondering just what the deal was with airplane food.
(Source: Quartz“)
