Atlanta’s Awful Records has always been on the cutting edge when it comes to being a little off-center from what people consider “Atlanta Hip-Hop.” From Father to ABRA to Zach Fox and others, the label has prided itself on living beyond the parameters. Now the label is teaming up with Red Bull Radio to kickstart their own monthly show.
Beginning today at 6 PM EST, Red Bull Radio is premiering “Bruh With Awful Records,” a brand new global radio show presented by Awful Records and hosted by Zach Fox himself. You may remember Fox and Thundercat cracking jokes on one another left and right while drawing one another last month.
The Atlanta native is keen on all of his guests and for the first episode, he brings in Brainfeeder label head, film director, producer and Red Bull Music Academy alum Flying Lotus as the first guest. The tie-in with Awful is perfect as “Bruh With Awful Records” shows off the label’s penchant for woozy, psychedelic trap, romantic and dreamy R&B and Southern bounce tailor-made to destroy subwoofers from parking lot to parking lot. Plus, listeners will get a chance to preview new material from the label as new records from Father, Ethereal and Faye Webster are all set to premiere during the debut episode.