Fresh off signing a five-year contract extension with the Bulls worth nearly $95 million, Derrick Rose is said to be closing in on another lucrative deal. One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal. Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
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Is Derrick Rose worth this kind of an investment from Adidas?