Future Announces His Next Project Plus A New Deal With Reebok

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Future is looking to continue his magical musical run. Only weeks removed from partnering with DJ Esco for Planet E.T., the Dungeon Family descendant announced a new project with his Freebandz squad titled Forever or NEVER via Twitter. But, the project isn’t for everybody as busters and player haters need not listening. “If u lowkey hating on yo homie or homies, this tape not for u,” he wrote in one tweet.

For those keeping score at home, Purple Reign released in January and was followed by EVOL dropping in February. In between the latter and now, he’s also scored high profile collabs with DJ Khaled and Jay Z, A$AP Ferg and more.

A new musical project wasn’t all that Fewtch had going on in recent days. Over the weekend, he used his social media channels to announce that he and Reebok are embarking on a new partnership. “I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”

“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment, in a press release. “This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!”

Along with the announcement, Future helped debut the new InstaPump Fury ‘Overbranded’ kicks, seen below. Fans can expect to see more styles, too, once Future hits the road with Drake for the Summer Sixteen tour.