It’s easy to discount Kent Jones as another one of those one trick ponies that currently flood the market. His hit single “Don’t Mind” made waves on just about every chart imaginable and stands as a radio mainstay with it’s catchy groove and multi-lingual approach that made it easy to latch on to for fans. Add all that with the fact that he’s rolling with Khaled’s We The Best and therein lies the makings of a pop-rap star ready to burn through his 15 minutes.
Except, that’s not exactly the case with Jones at all. He just released his new video for “Alright” and it’s definitely got the markings of someone who grew up watching Uncut. The song itself is nothing more than the Miami-born rapper tweaking Earth Wind and Fire’s black college band classic into a more modern interpretation with fit for radio and maybe even strip clubs, which is where the visual itself is set. Still, that’s not the be all, end all for who Jones is musically.
As soon as anyone tries to box him in, he comes out swinging with haymakers as he did on Khaled’s “Don’t Ever Play Yourself,” where he stood toe-to-toe with lyrical heavyweights Fabolous, Jadakiss, Fat Joe and Busta Rhymes. He didn’t just hold his own, he had one of the top five performances on a project loaded with stars. Now, the guy who sings, raps and produces for himself has just released his new project Too Much Too Soon to further prove he may have a bit of staying power.
The project’s 20 songs deep with more than half of those being self-produced tracks. In typical Khaled fashion, favors are called in and E-40, Ty Dolla $ign, Lil Dicky all show up for one of the standouts, “Sit Down,” while Yo Gotti and K Camp up, too. Most of the cuts are a mixture of Jones crooning and harmonizing about the multiple relationships Jones claims to maintain and juggle while keeping a handle on his business as well. Worth a listen because one way or another, be it singing, rapping or producing, the young man’s got intentions of sticking around.