A Viral Trend Catapulted Rae Sremmurd And Gucci Mane Into The Billboard Top 10

11.07.16 1 month ago

If you’re a Top 40 radio fan, you’ve probably got a dose of Rae Sremmurd and Gucci Mane’s banger “Black Beatles,” well be prepared to for those spins to increase tenfold as the track launched itself into the top 10 of Billboard’s Hot 100 chart. “Black Beatles” may have been aided by a new viral craze and lands at No. 9 on the November 19 chart, representing Rae Sremm and Gucci’s first ever Top 10 hit.

Sremmlife 2 was already a hit, but it just might top the charts soon with the help of the #MannequinChallenge, a new viral trick that has spread throughout Twitter, Snapchat and Instagram wherein groups of people stand still for a circling video, to hilarious results, often set to the sounds of “Black Beatles.” High school kids are knocking them out, NFL teams, NBA teams, rappers, singers, basically everybody who can get enough friends to participate and suddenly the #RunningManChallenge is a thing of the past.

Swae Lee and Slim Jxmmi figured they had the perfect opportunity for an epic #MannequinChallenge at a Sremm Life II tour stop in Denver last week and the result was the incredible clip above that ends with Swae, Slim and the entire energetically kicking the tack off. Between their two solo Twitter accounts, and the Rae Sremmurd group account the video has nearly 100,000 tweets, with numerous duplicates all over Twitter, Youtube and Instagram. Check out the rest of Billboard’s Top 10 below.

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