Sprint Debuts New Unlimited Everything For $99 Plan

02.29.08 10 years ago 6 Comments

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In an industry-defining move, Sprint (NYSE:S) today announced it will launch a domestic unlimited pricing plan that gives customers unlimited voice, data, text, e-mail, Web-surfing, Sprint TV(SM), Sprint Music, GPS Navigation, Direct Connect(R) and Group Connect(R) for $99.99 a month. The new pricing plan is available to existing and new customers beginning tomorrow.

“This is a bold, unprecedented move,” said Dan Hesse, president and CEO, Sprint Nextel. “Wireless today is about much more than just voice. It is about data services – texting, email, video, pictures, music, navigation, surfing the Web and more. Customers want these applications, but without complexity and without having to worry about their bill. The $99.99 Simply Everything plan delivers it all right to the palm of their hand now.

Source: Sprint

Hopefully other carriers will have price adjustments to compete.

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