Nas, why sneakers? Why not headphones or energy drinks or something like that?
Everybody was already doing all those other things and those things have those guys’ signatures on them. We can all open sneaker stores, but who is going to care enough to do it? Everybody in the country, outside the country, loves sneakers. For me, it was something I wanted to do a long time ago; even before I met Nick. Nick was already doing his thing in the business, so the timing was just perfect.
Full Interview: Complex