By: 06.30.08  •  96 Comments

No, I’m not talking about the Awards show from the other night…because I didn’t even watch it, minus when I happened to be flippin’ channels & caught the tail-end Wayne’s performance .

It looks like some of BET’s corporate sponsorship finally heard the cries of millions who felt like Black Entertainment Television didn’t represent the best interests for anyone in the supposed demographic. Thus, the sponsors have decided to pull their advertising dollars from the station.

According to Paul Porter of media watchdog group, Industry Ears and CNN, Proctor and Gamble, Pepsi and General Motors pulled their ads from Rap City and 106 & Park after the companies viewed “The Rap on Rap,” a content analysis of BET and MTV programming.

The study found that children were exposed to violence, profanity or obscenity once every 38 seconds.

“It’s geared for kids but the content is for adults,” Porter told HipHopDX. “That’s what the study shows.”

I’m assuming these sponsors must have just recently decided to tune into the station to see the material they show. It was so inevitable though, it didn’t take Nostradamus to predict something like this happening.

BET Loses Sponsorship Over Content [HipHopDX]

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