I watched this Jigga documentary by BBC while I was at work today. That was probably a bad idea because I was sitting down typing away at a job I hated while watching just how fly Jay-Z’s life is. When the documentary projected Jay’s earnings at right around the half billion mark, I think I wept a little bit.
Jay talks big money, but this video really puts into context exactly how much of a baller Hov is. I mean, we follow him to buy rare paintings, discuss reworking the Brooklyn skyline and meeting with members of the UN. Whether you like Jay or not, he is constantly taking Hip-Hop to new levels and that is clearly shown here. BBC doesn’t just treat him as a great rapper. They showcase just how much of a force he is in the world.
We reveal Jay-Z’s other passions which extend well beyond music to modern art, architecture, politics, sports and fashion. With a record label, champagne brand, sports club, clothing line and countless other business ventures under his belt, Jay-Z has become the ‘heavyweight champion’ of hip-hop by transforming his favourite things into commercial pursuits and selling the ultimate hip-hop lifestyle to an aspirational consumer base.
Despite the fact you will feel incredibly broke by the end of the documentary, you will probably feel proud to be a Hip-Hop fan, rooting for the genre and how far we’ve come.
PS: Hearing the British narrator describe “Ain’t No Nigga” is hilarious and worth watching the whole video to see.
The video is split into six parts. You can view the rest below.