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3.25 The Cooler

DJ Quik x Respect The West @ SXSW

By / 03.24.10

It’s still a bit hard for me sit through these days at the ol’ 9 to 5 after The Crew’s takeover of SXSW this past weekend. There are a million memories bouncing around my head, begging to be relived, and here am in a cubicle prepping sales calls. Bah-humbug.

Thankfully, Brianne over at Cashmere Agency was nice enough to ship over some footage from this past Saturday’s “Respect The West” showcase at the freezing-cold Club De Ville, which ended up being the perfect cap-off to a weekend I didn’t think could blow my dome more than it already had.

The lineup featured a who’s who of current and classic ambassadors of the Left Coast, including The Dogg Pound, Murs, Jay Rock, Kendrick Lamar, U-N-I, Diz Gibran, Get Busy Committee, Dom Kennedy and show’s humble headliner DJ Quik, who randomly brought out Bone Thug’s-N-Harmony during the middle of his set as a much welcomed surprise.

Thanks to TC’s persistence and the beautiful, well-connected Candice Han, I found myself on the back right of the stage during the second half of the show. Needless to say my mind was smithereened. I’m not accustomed to watching your idol perform to 600 people from behind, let alone getting free drinks to do so.

Aside from the voyeur aspect of it, the real treat was seeing the Quiksta – probably my favorite artist of all time – debuting brand-new exclusives from his much-anticipated new solo album The Book Of David live to the world, while standing 20 feet away.

Sprinkled amidst classics like “Tonite” and “Let’s Get Down,” Quik dropped an array of new bangers featuring the likes of Jon B, Bizzy Bone + Bun B (!), and even John Travolta. True story. It was a sample from Grease and a legitamately dope record that left listeners with no choice but to put their shoulders into it. Depending on your age, you might call it a hit.

Overall, the show was true testament to the musical heritage of Cali and a reestablishment of sorts for one of it’s finest. Despite the few outlying releases from Mr. Blake in years past, it’s great to hear the pages in his Book will undoubtedly be filled with the eclectic, grown-folk fonk we’ve come to expect from the Pacific coast pioneer.

“Respect the West,” indeed.


TAGSBONE THUGS-N-HARMONYCashmere AgencyDaz DillingerDJ QuikeventsJay RockKuruptMursMusicMUSIC VIDEOSSMOKE BREAKSXSW 2010U-N-I

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