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4.3 The Cooler

Rarefied Air

By 04.02.10

Ever wonder how Nike can justify those million dollar contracts they throw at athletes?  Besides selling shoes and representing the swoosh in everything they do, the athletes play an integral role in every pair of shoes filled with air.  Comedian Brand Advocate David Koechner felt the time was right to finally let us all in on Nike’s dirty little secret.  We all go on with our days thinking nothing of our air filled kicks, almost taking for granted the cushion they provide.  After peeping the brief exposé below, you’ll have a new found appreciation for the thankless job these athletes provide for us.

And if you believe that, I got a bridge in Brooklyn you might be interested in.


TAGSCARL LEWISDAVID KOECHNERJOHN MCENROEMARIA SHARAPOVAMUSIC VIDEOSNIKEPaul RodriguezSMOKE BREAKSNEAKERSTROY POLAMALU

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