Nike Sportswear’s work to help fight AIDS and educate the masses has been ongoing. With soccer fever in full swing, they’ve teamed with The FADER to form the “Pitch Perfect” series in South Africa, focusing their efforts on one of the most afflicted areas of the globe. As circumstances would have it, I already have the RED Laces in my Nike.com shopping cart so I figure it’s divine intervention that this opportunity fell in our lap.
We’ve linked with NSW and our friends @ FADER to gift three winners with prize packs that include the following goods:
— A pair of Nike (Product) RED shoe laces
— One out of the six limited edition screen-printed Siggi Eggertsson posters.
All for free, just be signing up for your chance to win. After entering, download all six continental mixtapes and view the “Pitch Perfect” videos shot in South Africa. For additional info, visit www.facebook.com/#!/NikeSportswear.
About the Write The Future: End AIDS campaign — (NIKE)RED Laces generate money to help people living with HIV in Africa get the medicine they need to stay alive and help educate Africa’s younger generation to help stop the spread of HIV. 100% of profits raised go to the Global Fund and to soccer-based programs that come in contact with the youth and use the game as a vehicle to help educate them about AIDS awareness.
Contest limited to domestic US only. Ends on July 7th.