Looks as if Wayne decided to skip regular retail outlets, giving digital outlets the sales jump on his latest EP and pissing off a few folks in the process.
“Lil Wayne is giving himself a nice birthday present on Monday (Sept. 27), but brick-and-mortar merchants haven’t been invited to the party. The rapper released his next album, “I Am Not a Human Being,” initially through digital channels only, with the physical release coming out two weeks later on Oct. 12. The physical album will have 12 tracks, two more than the digital release.
“According to sources, Cash Money/Universal Motown is projecting first week digital sales of 90,000 units for “I Am Not a Human Being”; second week digital sales of 25,000 units, and then the third week of digital and first week of physical is expected to do sales of 225,000 units, with 20,000 of that coming from digital.
“Most brick-and-mortar merchants worry that putting a digital release out early could turn into a trend. “Its disturbing,” says one merchant. “Its definitely putting brick-and-mortar second, and we are going to lose business that we would normally get. How is the consumer going to know that the album will have a second physical release?””
Read the rest at Billboard.
I want more like this!
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