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McDonald’s Gets A Fresh Look

By 09.24.10

The local Mickey D’s may soon look unfamiliar, thanks to plans to spruce up the look of the food icon’s countless chain of restaurants. Not sure on how this will affect the food or the Dollar Value menu.

“McDonald’s is undergoing a process of redesign. The new concept is revolving around the idea of a community centre, a place for young people to hang out. In order to have McDonald`s cope with the trend of slow-food, they had to start paying more attention to showcasing and the eating experience. France was the first country to have a redesigned McDonald`s. With this change, McDonald`s tries to add young adults and professionals to their core customers and that is why all the plastic will be replaced with clean and modern lines, wood, brick and softer lighting from modern lamps. The signature mansard roof is being replaced by a flat roof topped and a newly designed golden sloping curve. The emblematic red and yellow colours will be revamped to terra cotta, olive and sage green.

“Three major areas will give customers more choices: a “linger” area that features comfortable armchairs and sofas and Wi-Fi connections, a bar-like area – “the grab and go zone” with Plasma TVs for the people that eat alone, and the “family zone” where families can enjoy the meals in a colourful environment with fabric cushions and flexible seating.”[Via]

Read the rest and see additional pictures at Freshome.


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