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Sex Toys Go Primetime

By 09.28.10

Ever wondered “How to Advertise a Sex Toy on Primetime Television”? Marvel no more. Take note of how Trojan pulls it off to showcase their new Vibrating Tri-Phoria.

“Trojan recently released a state-of-the-art vibrator: the Triphoria. Three unique tips! The company also figured out how to get cable networks to let them advertise the sex toy during the day: Don’t call it a “vibrator.”

“Trojan just assumed that prudish cable networks would stick their commercial for Triphoria between early-morning reruns of Seinfeld. But the spot does such a good job of just barely indicating what the product does that many networks, including VH1 and Comedy Central, have approved the commercial for early evening and even day slots, according to the Times.

“The key was not mentioning the word “vibrator.” One network exec tells the Times: “No matter how liberal you are, a little kid doesn’t need to hear the word ‘vibrator,'” Instead, the commercial plugs the “vibrating triphoria,” as a “personal massager.”

Read the rest at Gawker.

TAGSAdvertisingEVERYTHING ELSESEX TOYSSMOKE BREAKSpotlighttrojanTrojan Vibrating Tri-Phoria

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