I’m a bit old-fashioned in the sense that I watch sports and use commercial breaks as they were originally intended — to piss, reup on snacks & smoke cigarettes. Still, I know millions of others did tune into Super Bowl XLV with the intentions of catching the highest TV spots that money can buy. While there were other great commercials, I just wanted to focus on the rappidy rap ones.
Eminem scored a nice payday, starring in not one but two commercials. The more expected of the two was the Brisk commercial, for which Em was reportedly paid $1 million. I’d rank the spot amusing, but ineffective because it didn’t make me thirst for tea anymore than previously. In fact, I hate tea. Period.
But the Chrysler 200 “Imported From Detroit” commercial was actually good, as Em put on for his hometown. Very cool and organic. And with that, the hood will now buy another crappy Chrysler.
The Black Eyed Peas did a better halftime show compared to previous years’ performances. Of course Hip-Hop stalwarts frown but as Plain Pat pointed out, they were once an underground rap group now playing the big stage. So, f*ck it, salute!
The most unfortunate advertiser of the night? AT&T, even though they paid for zero ad space. What had happened was Will.I.Am shared with his 800k Twitter followers how much AT&T’s service sucked when he couldn’t get reception, ruining his plans to tweet during the performance. Still think there’s no such thing as bad promotion?