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Watch Rick Williams’ “30 For 30” Recap For District Life x New Balance

By 07.01.11

Meet Rick Williams, co-owner of Burn Rubber and creator of The Distinct Life. “Burn Rubber Rick” has been showcasing a different pair of New Balance every day in the month of June, making it a sneaker enthusiast’s version of “30 for 30.” The range has run for old to new, GR favorites to uber-exclusives and was quite the show if you’re tuned in and keeping track. Yesterday ended the run and to put a cherry on things, Rick partnered with Detroit’s media groups Champion Media and The Art Direction to create a video recap spotlighting each pair.

And do watch as there’s a teaser picture of the Burn Rubber New Balance that’s coming in 2012.

TAGSBurn RubberDistinct LifeDistinct Life 30 for 30NEW BALANCERick WilliamsSMOKE BREAKSNEAKERSVIDEOS

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