A few short weeks ago, I was lamenting the idea that both Jesse Boykins III and Theophilus London go unnoticed to most music fans. Update their respective scorecards since Theo’s recently got his own blue suede bucks courtesy of Cole-Haan and now Jesse’s crafting tracks for Nike Sportswear and their “Always On” campaign. In the clip, cornerback Darrelle Revis takes viewers through a quick look at what it takes to maintain the grounds of “Revis Island” while Boykins’ exclusive tune “Island Of Greatness” plays throughout the background. “It’s really a great thing to say that Nike hit me up to write the song,” Jesse shares. “That really doesn’t happen to a lot of artists, especially not a lot of soul artists.” True indeed.
“‘Island of Greatness,’ a soulful new track by Jesse Boykins III, reflects on the dedication and hard work required to succeed in any arena. The exclusive song, inspired by NSW’s Darrelle Revis: Always On video, drips with tinkling keys and breezy guitar licks. “I’m climbing through the atmosphere / No one can stop me now,” Boykins sings. And he gets it. Just as Revis has found success in New York City, Boykins followed a similar path: the multitalented singer-songwriter-producer was born in Chicago and lived in Miami, but ultimately moved to Brooklyn to follow his dreams. Grab this free download and relax on an island of your own.” [NSW]
Watch the footage below (including BTS footage in clip two) and then download Jesse’s “Island Of Greatness” track in mp3 form via NSW.