Insiders Tell The Story Of The 2011 Nike Air Mag

By: 09.17.11

The hype and hoopla surrounding the 2011 Nike Air Mag has scaled back, our hubris met with the realization that most commoners weren’t in the running for the highly coveted kicks. Still, there’s 2015 and the idea of more pairs, right? Not to pour salt in any wounds but watching and listening to key figures behind the project – including designer Tinker Hatfield, Nike CEO Mark Parker and the Innovation Kitchen’s Tiffany Beers – break down the full story is genuinely fascinating. The 23-year journey of the shoes is outlined in the videos below, tracing the steps from Back To The Future II’s call for a futuristic sneaker to today’s current release.

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