Long before Dallas handed the Jets their first win of the season on a silver platter, my first loss of the weekend came approximately 72 hours earlier upon hearing Kevin Hart’s Laugh At My Pain would only be released in limited theaters. And of course, not a single one was in driving distance from yours truly. Despite limited access, the filmed tallied impressive numbers. Two million dollars in 97 theaters were the figures meaning LAMP did $20,619 per screen.
It doesn’t stop there for Hart. These stats place Kevin in elite company. Not since Martin Lawrence’s Runteldat in 2002 has a concert series seen success like this and the first film since Chicago to debut with over $2M. Much of Hart’s rise to present day super-comedian status has been credited to personal brand marketing via outlets like Twitter, Facebook, YouTube and more. For those inquiring, the film will expand to an additional 58 theaters this Friday.
He’s also making headlines on the DVD front. Check him out in 35 and Ticking, available now.