Kudos to the team at RESPECT Mag and Casio G-Shock for giving three true school lyricists – Action Bronson, Joell Ortiz & STS – the spotlight in the new “Three Times Dope” campaign. In the September issue, each MC was featured individual in print ads and the accompanying online components appear below.
“The clock is ticking. We all hear it—time slipping by, racing even, as we work to push ourselves forward and get our projects off the ground. And yet, you have to take the time and put in the work necessary to make sure that when your time comes, your game is tight and you’re ready to blow. That’s exactly what these three artists did, logging hours—years, even—cutting records and honing their craft until the time came for them to step into the spotlight and shine. For Joell Ortiz, STS and Action Bronson, the time is now. Here, G-Shock and RESPECT team up to give you an exclusive look back at how they all got here, offering a glimpse into the bright future to come.”