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A Message From Nike: #BasketballNeverStops

By / 10.29.11

Nike Basketball debuts “Spotlight,” the first commercial in their “Basketball Never Stops” campaign, highlighting pro and amateur athletes paying homage to the sport through continued participation. NBA stars LeBron James, Amar’e Stoudemire, Dirk Nowitzki and Kevin Durant are joined by the likes of Coach K., Sue Bird, J. Cole and ?uestlove, all playing and enjoying the game in its essence over the course of what was actually a great summer for on the court action.

“What began inside the core basketball community, became a broader statement, and has now evolved into an international basketball rallying cry,” said Davide Grasso, VP of Global Brand Marketing at Nike. “From summer leagues across the United States to player tours and pick-up games in Europe and Asia to a trending topic on Twitter and other social media outlets, #BasketballNeverStops has clearly fueled passion in the basketball community and we’re proud of this statement.”

The commercial itself makes its prime time debut on Sunday, October 30. The online arm of the initiative continues with the use of the Twitter hashtag #BasketballNeverStops and at the newly unveiled Facebook page built for players and fans to share their love of the game by submitting tagged content that shows how basketball never stops in their life. The most creative submissions will be rewarded with prizes including autographed gear, chances to play NBA 2k12 with pro basketball players and other goodies.

All I know is I need one of the t-shirts in gray.

Previously: Jordan Brand Reminds Us There Still Is Beauty In Basketball | Lebron James, Dwyane Wade & Friends Show #BasketBallNeverStops In Miami All-Star Game


TAGSAMARE STOUDEMIREDIRK NOWITZKIEVERYTHING ELSEJ. COLEKEVIN DURANTLeBron JamesMIKE KRZYZEWSKINike BasketballquestloveSMOKE BREAKSNEAKERSSPORTSVIDEOS

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