Freddie Gibbs’ Cold Day In Hell will be the tape that has a snowball’s chance being remembered weeks and months from now. While others are dropping novelty tapes for the holiday, Freddie’s release seems meant to be played through winter and beyond. The tone is set by the distinguished art alone, which may be the illest seen this year. Beyond the cover, Cold Day… holds equally sick music and “consistency” best describes what Gibbs does best on this release. Multiple beatsmiths – including Burn One, K.R.I.T., Cardo, The Olympicks & SMKA – contribute production and all either find a way to tailor their groove to match Gibbs or Freddie finds a way to manipulate the beat to his advantage. Lyrically, he’s in G-mode, telling firsthand tales of dealing, trigger-play, rivalries and personal angst, all traced to living the life of crime being sold through rhymes.
The most evident element overall is that the newly signed CTE MC has no aspirations to change the course of his content and approach, bucking trends and anything deemed as radio-friendly. Much like the name-calling featured on “187 Proof,” “B.A.N.ed” will likely ruffle a few feathers as heads wager on who’s who in each verse. “Rob Me A Nigga” with Alley Boy will play as the soundtrack for jacking season as the days grow shorter and the feeling of pockets pinching will bring out wolves right before the holidays. On “Anything To Survive,” he succinctly states “N*ggas gone listen cause I’m living this shit in my songs” and he’s continuing to carve his niche by crafting street music the ears and minds of the Internuts seem to appreciate as well. And with each mixtape and street album, the Gary native adds another notable entry to his discography.
Hopefully, Cold Day In Hell sets the table for his next retail release so Gibbs won’t have to live on the wrong side of the law for much longer but still safely draw on the experiences to keep giving us his version of the real.