Sneak Peek: adidas Basketball "The Difference" Commercial
Bikini Shark Bait! Live on TV!

Dwight Howard x Big Sean x adidas Crazy Light Foot Locker Commercial

By 11.22.11

adidas releases a new commercial starring Dwight Howard, Eric Gordon, Jrue Holiday and Big Sean showcasing the new adiZero Crazy Light, a basketball sneaker touted as the lightest ever since it’s said to weigh only 9.8 ounces. Totally irrelevant except to myself and maybe a few others whose brains light up when they hear ill little tech specs like that. And while I love to read about new technology and designs, adidas Originals releases and their runners are doing more for me than their on-court kicks. So no, this isn’t truly a sneaker post but I wanted to use the commercial as an impetus to share two thoughts.

1. I really really like that adidas is giving a lot of guys from the rap side of the fence checks.

2. Big Sean’s “A$$” is a really great song. If you don’t like it, you probably hate babies, unicorns and dolphins too. The track’s breakdown is a great thing.

That is all.

The Crazy Lights are up at Foot Locker for those in the want. The all black joints do look like the business.


Join The Discussion


Join the discussion. or Register