adidas releases a new commercial starring Dwight Howard, Eric Gordon, Jrue Holiday and Big Sean showcasing the new adiZero Crazy Light, a basketball sneaker touted as the lightest ever since it’s said to weigh only 9.8 ounces. Totally irrelevant except to myself and maybe a few others whose brains light up when they hear ill little tech specs like that. And while I love to read about new technology and designs, adidas Originals releases and their runners are doing more for me than their on-court kicks. So no, this isn’t truly a sneaker post but I wanted to use the commercial as an impetus to share two thoughts.
1. I really really like that adidas is giving a lot of guys from the rap side of the fence checks.
2. Big Sean’s “A$$” is a really great song. If you don’t like it, you probably hate babies, unicorns and dolphins too. The track’s breakdown is a great thing.
That is all.
The Crazy Lights are up at Foot Locker for those in the want. The all black joints do look like the business.