However these sales predictions are calculated, Mac Miller is about to accomplish something only done by Tha Dogg Pound some 16 years ago. Mac’s independent LP, Blue Slide Park, is set to debut at number one on the Billboard charts next week. DPG’s classic, Dogg Food, was the first “indie” album to receive the honor and, at least until now, looked as if it would be the only Hip-Hop project to ever enjoy the distinction. Yet, credit Miller’s hustle (and marketing team) the past few years and social media barrage for this potential groundbreaking honor.
Blue Slide Park is expected to crack the 100,000 sold mark. Rostrum Records lead executive Benjy Grinberg spoke with Billboard about the lessons learned since Mac’s introduction and how their plan of attack happened to mess around and work. “We’ve learned a lot about the ins and outs of the majors and how different things operate [through working with Khalifa],” Grinberg says. “We try to apply those lessons to everything we do . . . I’m not on some sort of revolutionary [anti-major] kick. I just know there are better ways of doing things.”
So much for that “all those Twitter followers won’t mean anything when it comes down to selling music” train of thought, huh? A hundred thousand sold in 2011, on an indie at that, speaks for itself. Let that man live.