“After enjoying a few drinks, some people go dancing. Others order food. And for some, it’s time to shop online.
“Shopping under the influence has long benefited high-end specialty retailers — witness the wine-and-cheese parties that are a staple of galleries and boutiques. Now the popularity of Internet sales has opened alcohol-induced purchases to the masses…While reliable data is hard to come by, retailers say they have their suspicions based on anecdotal evidence and traffic patterns on their Web sites — and some are adjusting their promotions accordingly.
“On eBay, the busiest time of day is from 6:30 to 10:30 in each time zone. Asked if drinking might be a factor, Steve Yankovich, vice president for mobile for eBay, said, ‘Absolutely.’ He added: ‘I mean, if you think about what most people do when they get home from work in the evening, it’s decompression time. The consumer’s in a good mood.'”
Read the full article at New York Times.
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