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Nardwuar Vs. Rappers At SXSW

By 03.26.12

A lot of sh*t went down in Austin last weekend, and Canadian personality Nardwuar, “the Human Serviette,” found himself right in the middle of it all. This year the wacky, guerrilla journalist trekked from across the border to interview A$AP Rocky, Kendrick Lamar, Danny Brown and Action Bronson. But if you know how Nardwuar works, his questions are not the run-of-the-mill, “So, what’s the back story behind this record?” kind of inquiries.

Much to the contrary, the man somehow unearths the most random, minute details that the artist himself may have even forgotten and shares them on the record. It’s a very unorthodox, forward style of press, and it’s gotten him into trouble in the past (just ask Kid Cudi how fond he is of Nardwuar), but the man sticks to his guns and continues to deliver top notch journalism. These four videos are all extremely revealing, personal and quite frankly, I can’t fathom just how much time Nardwuar and his team put into researching each individual artist.

In particular, I recommend the Action Bronson interview, because after you’re done I guarantee that you will never buy bagged salad again. And if you still really insist on it, please refrain from ever inviting me to dinner.

Aside: How sick would it be to interview Nardwuar, Nardwuar-style? Someone should start digging dirt on him stat.


TAGSAction BronsonASAP ROCKYDANNY BROWNEVERYTHING ELSEKendrick LamarNardwuarSMOKE BREAKSpotlightsxswSXSW 2012VIDEOS

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